EPISODE 552: FoamLife Founders
Fear of Failing: From Surfing to Brand Building
EPISODE SUMMARY
In this episode, I sit down with Timo Mullen and Karl Read, the dynamic duo behind FoamLife, a sustainably focused flip-flop brand that has been making waves since its inception during the lockdown.
Timo, with his rich background in sales and brand building, and Karl, the creative force behind FoamLife, share their journey of starting a business amidst a global pandemic. From choosing flip-flops as their niche to emphasising accessibility, sustainability, comfort, and cost-effectiveness as their brand's core pillars, they walk us through the challenges and triumphs of setting up production during uncertain times.
We discuss how COVID-19 inadvertently boosted their retail business, the strategic move to look at investors, and their vision of living the FoamLife ethos. Plus, we dive into their goal of penetrating the global market and achieving B-Corp certification.
Tune in for an inspiring conversation that's packed with practical advice and entrepreneurial spirit.
KEY TOPICS DISCUSSED
The Power of Emotional Engagement: Anthony emphasises that to truly connect with your audience, your content must evoke an emotional response. Whether it's joy, sadness, or anger, playing to your audience's emotions is key to driving engagement and action.
Continuous Improvement: Anthony's journey from a novice editor to leading a successful team highlights the importance of constant learning and improvement. He believes in making small 1% incremental changes every day to enhance your skills and the quality of your work.
The Growing Influence of Podcasts: According to Anthony, podcasting is still a "sleeping giant" ready to explode. As podcasts become a primary source of news, entertainment, and storytelling, there's a tremendous opportunity for creators to engage audiences in meaningful ways.
ABOUT THE GUEST
Tim Mullen and Karl Read are the co-founders of FoamLife, a brand focused on stylish, comfortable, and eco-friendly footwear. Tim, with a background in sales and brand building, grew up in his parents' water sports shop in Ireland. He competed on the Windsurfing World Tour and has a degree in Maritime Law and Business. Tim's career includes significant roles at Gul, Animal, and introducing brands like Skullcandy and Deus Ex Machina to the UK. He also co-owned the natural skincare brand WiDEYE.
Karl Read, FoamLife's Creative Director, excels in design with a strong commitment to sustainability. His innovative approach ensures FoamLife products are both stylish and eco-friendly. Together, Tim and Karl lead FoamLife with a mission to provide footwear that blends style, comfort, and environmental responsibility, making a positive impact on the market and the planet.
