EPISODE 551: Matthew Mills
How Deliciously Ella Built a £60 Million Plant & Wellness Empire
EPISODE SUMMARY
In this episode, I sit down with Matthew Mills, the CEO of Deliciously Ella. What started as a simple recipe website has blossomed into a comprehensive plant-based food and wellness platform, encompassing a restaurant, a range of food products, an app, bestselling books, and a highly engaged social media community.
Matthew shares his insights on the importance of combining diverse skill sets to achieve business success. We dive into the early days of Deliciously Ella, discussing how intuition often guides initial business decisions, and how crucial data becomes as the business grows. Matthew also highlights the significance of having a diversified cash flow and a resilient business model, ensuring the company isn't easily toppled by unforeseen events.
Join us as we explore Matthew's philosophy on building a brand with staying power, the careful balance between growth and stability, and the lessons learned from scaling Deliciously Ella from a blog to a beloved household name.
KEY TOPICS DISCUSSED
The Power of Diverse Skill Sets: Matthew emphasizes how having a team where each member brings a unique skill set has been crucial. This diversity fosters innovation and resilience, allowing them to tackle problems from multiple angles.
Data-Driven Decisions: Initially led by instinct, their strategy evolved to become deeply rooted in data analysis. Matthew discusses how data has become indispensable in refining their products and strategies, highlighting the shift from intuition to informed decision-making.
The Importance of Business Resilience: The conversation also covers the importance of having a diversified business model. Matthew points out how this resilience has helped them weather economic uncertainties and unforeseen global events like COVID-19.
CONNECT WITH MATTHEW MILLS
LinkedIn: Matthew Mills
ABOUT THE GUEST
CEO at Deliciously Ella
