EPISODE 506: Laura Fullerton
Submerge To Reemerge with Cold Water Therapy
EPISODE SUMMARY
In today's episode of Screw It Just Do It, we speak with Laura Fullerton, the founder of The Monk, a revolutionary cold water therapy platform. Laura left the advertising industry to pursue her passion for fitness and nutrition and is now on a mission to improve the world's health.
Laura shares her personal journey to discovering cold water therapy and the many benefits it offers. From reducing stress to increasing mental clarity and physical endurance, this practice has something to offer everyone. She also dispels common misconceptions and discusses the importance of networking when starting a business.
So why not take the plunge and try cold water therapy for yourself? Tune in to our latest episode to learn more about this ancient practice and its modern-day applications.
KEY TOPICS DISCUSSED
Journey to Cold Water Therapy: Laura shares the pivotal moment that led her to where she is today, which began with stumbling into a Facebook group of 15 to 20 thousand members focused on DIY cold water therapy. This discovery played a crucial role in her career and personal development, highlighting the impact of community and shared interests.
Benefits and Historical Significance of Cold Water Therapy: The episode delves into the benefits of cold water therapy, particularly how it gained popularity and thrived during the lockdown. Laura discusses the scientific backing of this practice, tracing its roots back to Hippocrates and Plato's time, around 5000 years ago. She also explains how cold water therapy has been effective in reducing individual stress levels.
Starting a Business and Building a Network: Laura explores the challenges and rewards of starting a business on your own versus working with others. She emphasizes the importance of having a network to bounce ideas off and the value of collaboration in entrepreneurship. Additionally, she addresses common misconceptions about cold water therapy, providing clarity and insights based on her experiences and knowledge.
ABOUT THE GUEST
Laura Fullerton is an entrepreneur in the health tech landscape, heralded for her innovative contributions as the Founder and CEO of Monk, a pioneering startup at the forefront of cold water therapy. With Monk, Laura has introduced the world's first smart ice bath alongside a dedicated cold water therapy app, marrying data-driven technology with elegant design to democratise the health benefits of cold immersion. This groundbreaking venture has earned Monk the title of "The Peloton of the recovery world."
