How to Launch a Business Podcast in the UK
by Alex Chisnall on January 6, 2025
Thinking of launching a podcast for your business? You’re in the right place.
At Podpreneur, we’ve helped entrepreneurs, coaches, and creators all over the UK turn their big ideas into brilliant podcasts—and today, we’re giving you the inside scoop on how to do it right from day one.
Whether you’re building your personal brand, growing your audience, or looking for a new content channel to drive leads, this guide will walk you through every key step.
🔑 Step 1: Start With Strategy, Not Just a Mic
Before you hit record, get crystal clear on these 3 things:
Who is your podcast for? (Be specific: “Female founders in tech” > “business people.”)
What value do you offer? (Inspiration? Expert interviews? Behind-the-scenes?)
Why you? (What’s your unique edge or experience?)
A strong strategy is what separates podcasts that fade away from those that build loyal fans—and clients.
🎙️ Step 2: Choose a Format That Fits You
Not everyone needs to do interviews! Pick a style that suits your voice and audience:
Solo episodes (thought leadership or story-based)
Guest interviews
Co-hosted banter
Mini-series or seasonal content
At Podpreneur, we help clients test different formats during our Podcast Launch Accelerator to see what works best.
🎧 Step 3: Record Like a Pro (Without Breaking the Bank)
You don’t need a studio—just smart choices:
Microphone: USB options like the Samson Q2U or Rode NT-USB work great.
Recording software: Try Riverside.fm or Squadcast for interviews.
Quiet space: Blankets, soft furnishings, and a corner room are your best friends.
We help with remote recording setup if you’re not tech-savvy—done-for-you options available.
✂️ Step 4: Edit, Polish & Add Personality
This is where the magic happens. You want your show to sound clean, professional, and on-brand:
Remove filler words, awkward pauses, and tech hiccups.
Add intro/outro music and branding.
Write show notes with keywords and links.
👋 Need help? Our podcast production team in the UK handles all of this for you.
🚀 Step 5: Distribute and Promote
Once you’ve got your first 3 episodes ready, upload to platforms like:
Apple Podcasts
Spotify
Google Podcasts
Then promote like mad! Think:
Reels/shorts for social media
Newsletter shoutouts
Collaborations with other podcasters
🏁 Final Tip: Don’t Wait to Be Perfect—Launch, Then Learn
We’ve launched shows in under 30 days for clients who thought they "weren’t ready." Your voice matters, and there are people waiting to hear it.
The truth? Done is better than perfect. Consistency beats complexity.
🎯 Want Help Launching Your Podcast?
We’re Podpreneur, a podcast agency in the UK helping entrepreneurs and experts like you launch, grow, and scale successful podcasts.
📞 Book a Free Discovery Call
📥 Or grab our Free Podcast Launch Checklist
✨ Bonus Tip:
Already launched? Let us audit your podcast and show you how to grow it fast.