7 Powerful Ways to Grow Your Podcast Audience in 2025
By Alex Chisnall on January 13, 2025
So you’ve launched your podcast—now what?
Getting your show out into the world is a big win, but growing your audience is where the real momentum starts to build. Whether you're a coach, founder, or creator, growing your podcast audience means more reach, more leads, and more impact.
At Podpreneur, we’ve helped dozens of UK-based podcasters scale their shows, and today we’re sharing 7 proven strategies to help you do the same in 2025.
✅ 1. Optimise Your Podcast for Search (SEO Still Matters)
Your episode titles and show notes should include searchable keywords your audience is typing into Apple Podcasts, Spotify, and Google.
Instead of: “Episode 4 – Talking to Jane About Business”
Try: “How to Start a Business from Scratch with Jane Smith”
Bonus tip: Add episode transcriptions to your website. It helps with Google indexing and gives people multiple ways to consume your content.✅ 1. Optimise Your Podcast for Search (SEO Still Matters)
Your episode titles and show notes should include searchable keywords your audience is typing into Apple Podcasts, Spotify, and Google.
Instead of: “Episode 4 – Talking to Jane About Business”
Try: “How to Start a Business from Scratch with Jane Smith”
Bonus tip: Add episode transcriptions to your website. It helps with Google indexing and gives people multiple ways to consume your content.
✅ 2. Use Shorts/Reels to Share Highlights
Shorts/Reels (those videograms with captions) are social media gold. Share them on Instagram, LinkedIn, and TikTok to tease your episode.
Tools to try:
Headliner
Canva video editor
Descript
✅ 3. Create Shareable Quote Graphics
Pull out 1–2 punchy quotes from each episode and turn them into branded graphics. Use them on LinkedIn or Twitter to spark discussion—and always tag your guest!
This also makes your podcast feel like part of a bigger conversation, not just a one-off post.
✅ 4. Get Strategic with Guests
Invite guests with their own strong network and audience. Then make it super easy for them to share the episode:
Give them a 15-second audiogram
Share swipe copy they can post
Tag them in all promo content
The right guest can double your listenership for that episode.
✅ 5. Repurpose Into a Newsletter or Blog
Don’t let your podcast content live in just one format! Turn each episode into:
A blog post summary
A tips-based email newsletter
Carousel slides for social
This helps you reach non-audio listeners while boosting your content marketing.
✅ 6. Ask for Ratings & Reviews (the Right Way)
At the end of each episode, say:
“If this episode helped you, take 30 seconds to leave a quick review on Apple Podcasts—it really helps more people find us.”
You can even run a giveaway to encourage it!
✅ 7. Stay Consistent—Then Promote Past Episodes
Many hosts think they can only promote the newest episode, but older ones are still valuable. Recycle past episodes with:
“Throwback Thursday” posts
Episode round-ups (e.g. “Our Top 5 Most Downloaded”)
Highlight reels
🎯 Bonus Tip: Make Sure Your Podcast Funnel Is Working
At the end of every episode, guide your audience:
To a free download
To book a discovery call
To connect with you on LinkedIn
Growth isn’t just about numbers—it’s about the right listeners taking action.
🚀 Want Help Growing Your Podcast?
We’re Podpreneur, a podcast agency in the UK helping entrepreneurs and experts like you launch, grow, and scale successful podcasts.
📞 Book a Free Discovery Call
📥 Or grab our Free Podcast Launch Checklist