EPISODE 519: The Athertons

Racing Towards Glory and Leaving a Lasting Mountain Biking Legacy

EPISODE SUMMARY

In this episode, I sit down with Rachel and Dan Atherton (who arrives fashionably late), and Dan Brown, Atherton Bikes CEO.

Gee Atherton was unfortunately unable to join us today, but for anyone not familiar with the world of mountain biking, The Athertons are perhaps the most successful family mountain biking dynasty of all time.

Rachel, the most awarded British mountain biker in the history of the sport, the first female ever to win 6 downhill world Cup championships and the proud owner of 39 World Cups, and now wife and mum.

Dan, a former national champion, the brains behind the designs of Atherton bikes and the 650-acre bike park,

and Gee, the World Cup Series Overall Champion and top of the sport for over two decades, winner of 9 World Cups and more than 50 World Cup podium appearances.

Atherton Bikes, the family business, builds custom-built 3D-printed bikes and is now the source of the world's fastest downhill mountain bike. The Athertons also run a bike park, 650 acres large set in the DYFI forest, hand-crafted by Dan Atherton.

We chat all things mountain biking, world championships, how each of them got into riding and ultimately competing at such a high level, injuries, creating and launching their business Atherton Bikes (during the pandemic) and having a family team racing their own bikes, business successes and setbacks, and more.

KEY TOPICS DISCUSSED

  • Strength in Resilience: The Athertons' story teaches us about bouncing back from setbacks. Listen for their experiences with injuries and how they never gave up. It might just inspire you to conquer your own hurdles.

  • Biking to Business: From mountain biking stars to business owners, the Athertons' journey is all about taking risks and turning passion into a business. Get ready for some entrepreneurial insights you can apply in real life.

  • Family Teamwork: The Athertons' are more than a family; they're a team. Tune in to discover how they make it work both in sports and business. Think about how you can leverage the power of teamwork in your own circles.

 

CONNECT WITH THE ATHERTONS

Rachel: @rachybox

Dan: @dan_atherton

Gee: @gee_atherton

Atherton: @athertonbikes

ABOUT THE GUEST

The Athertons are renowned as the most successful family in the history of mountain biking. Comprising Rachel Atherton, Dan Brown, and Gee Atherton, their collective achievements have set unparalleled standards in the sport.

Rachel Atherton is the most awarded British mountain biker, making history as the first female to win six Downhill World Cup championships. With 39 World Cup victories, she is celebrated not only for her exceptional talent but also as a dedicated wife and mother.

Dan Atherton, a former national champion, is the visionary behind Atherton Bikes' innovative designs and the creator of a sprawling 650-acre bike park. His expertise has been instrumental in shaping the Athertons' success off the tracks.

Gee Atherton is a legend in his own right. As the World Cup Series Overall Champion, Gee has dominated the sport for over two decades, boasting nine World Cup wins and more than 50 World Cup podium appearances.

Together, the Athertons have revolutionised mountain biking, inspiring countless enthusiasts worldwide with their skill, dedication, and pioneering spirit.

 

WHERE TO FIND THIS EPISODE

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EPISODE 520: Dan Murray-Serter

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EPISODE 518: SIJDI Solo