EPISODE 501: George Kruis
From Rugby International to CBD & Wellness Entrepreneur
EPISODE SUMMARY
George Kruis co-founded fourfive CBD based on the experiences utilizing CBD to aid in healing from injury, as well as to help with lowering anxiety and enhancing sleep.
He left professional rugby following a successful 13-year career in order to devote all of his attention to business commitments. In addition to winning three European championships and four Premiership trophies with English Premiership team Saracens, he also earned over 45 caps for England during two World Cups and a trip with the British and Irish Lions thanks to his passion for the game and his excellent skills.
Today he is on a mission to help people lead healthier and happier lives through the power of supplements.
During the course of our chat, George speaks about his Screw It Just Do It moment for his business and rugby career, when he decides to leave the rugby team, how long it takes to start a wellness business, how does he split up different roles for the business, the importance of having a trusted network, how to carve a niche to yourself, and where is his first customer from.
KEY TOPICS DISCUSSED
Transition from Rugby to Business: George Kruis discusses his "Screw It Just Do It" moment when he decided to leave his successful 13-year rugby career to focus entirely on his business commitments. He shares the challenges and emotions involved in making this significant life change and how his passion for helping people led him to co-found fourfive CBD.
Starting a Wellness Business: George explains the process and timeline for starting a wellness business, detailing the steps from initial concept to market launch. He highlights the importance of research, planning, and the patience required to build a successful brand in the health and wellness industry.
Building a Trusted Network and Carving a Niche: Emphasizing the importance of having a trusted network, George talks about how surrounding himself with the right people has been crucial to his business success. He also discusses strategies for carving out a niche in the crowded wellness market, sharing insights on how fourfive CBD differentiates itself and where their first customers came from.
CONNECT WITH GEORGE KRUIS
Instagram: @georgekruis
ABOUT THE GUEST
George Kruis is the co-founder of fourfive CBD, a company inspired by his personal experiences using CBD to aid in injury recovery, reduce anxiety, and improve sleep. Following a distinguished 13-year career in professional rugby, George shifted his focus entirely to his business endeavors. His tenure with the English Premiership team Saracens saw him win three European championships and four Premiership trophies. Additionally, George earned over 45 caps for England, participated in two World Cups, and toured with the British and Irish Lions, showcasing his exceptional skills and dedication to the sport.
Today, George is committed to helping people lead healthier and happier lives through the power of supplements. His mission with fourfive CBD is to provide natural, effective solutions that enhance well-being and support recovery. Leveraging his sports background and entrepreneurial spirit, George continues to make a significant impact in the wellness industry.
