EPISODE 490: Julian Hearn
1000 True Fans concept drives Huel to £100M
EPISODE SUMMARY
In today's episode, Julian shares his extraordinary story on how he started Huel and how it's good for the planet, he talks about finding the right 1,000 fans and how he has gone from £750k in year 1 to £40,000,000.
KEY TOPICS DISCUSSED
The Creation and Growth of Huel: Julian Hearn shares the remarkable story of how he founded Huel, a nutritionally complete food product designed to simplify meal preparation for busy people. He discusses the inspiration behind creating a product that is better than a typical protein shake and how he bootstrapped Huel to achieve over £40 million in revenue within just four years of its launch.
The Importance of Finding the Right 1,000 Fans: In this episode, Julian emphasizes the significance of identifying and cultivating a core group of 1,000 loyal fans. He explains how focusing on these early adopters helped propel Huel's growth and create a strong community around the brand, leading to rapid expansion and success.
Scaling from £750k to £40 Million: Julian provides insights into how Huel grew from generating £750,000 in revenue during its first year to reaching £40 million. He discusses the strategies and mindset that fueled this incredible growth, highlighting the importance of staying true to the brand's mission and continually innovating to meet the needs of its customers.
ABOUT THE GUEST
Julian Hearn is an entrepreneur with a long background in online marketing. He is the founder of Huel, a nutritionally complete food that was created that he bootstrapped over £40m in revenue and a valuation of £40m within four years of launch. Huel was created when Julian realized that most people didn't have the time for all that meal prep so he started creating a new product that was better than a protein shake.
