EPISODE 473: Building Your Content Strategy
Screw It Just Do It Solo
EPISODE SUMMARY
Welcome to Sunday's Solo Episode #473.
During this episode, I talk about how you can build your entire week's worth of content from just one piece of 'pillar' content and map our your entire week's social media posts.
Your pillar content could be taken from a podcast interview or a blog you've posted on your website, or a talk at an event, a vlog that you've posted on YouTube. And all your week's content will be taken from just this one piece of content.
As an example, I take my weekly Q&A podcast episode and repurpose that into something like 7-10 pieces of micro-content to be posted across all my social media platforms.
Would you like to know how you can do this with your business?
KEY TOPICS DISCUSSED
Leveraging Pillar Content: The episode explores how to use a single piece of 'pillar' content, such as a podcast, blog post, or vlog, to generate multiple pieces of micro-content for social media. This strategy allows you to maximize the value of your content across different platforms.
Content Repurposing Strategy: Alex explains the process of breaking down your main content into smaller, focused pieces. For example, a weekly Q&A podcast episode can be transformed into 7-10 different social media posts, each highlighting a specific aspect of the original content.
Mapping Out Your Week's Content: The episode provides practical advice on how to plan and organize your content for the entire week, ensuring consistent and engaging posts across all social media channels without needing to create new content from scratch every day.
